Blog Entries

HFC site takes flight!

james — Mon, 02 Jun 2008 01:00:00 +0100

We recently had the pleasure of creating what we consider to be a fantastic re-branding and web presence for Huntsville Flight Center.com.

Being a designer, I really enjoy creating a well branded identity for a client and engaging the end user with an effective, enjoyable visual experience.

We are very pleased (and proud) of our latest work for The Huntsville Flight Center - It is a huge leap forward from their previous identity online and our vision was to cre [...]

Top 5 Signs You Should Redesign:

steven — Tue, 11 Mar 2008 00:00:00 +0100

Lately, we've been getting a lot of calls from people who want us to "fix" part of a website or "give them new features." So it made me think: "What are the sure signs that you should scrap your current website and rebuild from scratch"?

This'll be a humorous (but absolutely true [...]

What is your goal for Search Engine Optimization (SEO)?

bgolden — Mon, 03 Mar 2008 00:00:00 +0100

If you answered by saying getting my site ranked number one, you are not alone.
I would be willing to bet that most of us would answer it the same way. Is that wrong?
No, but I think people need to look at the bigger picture.
You want traffic, the more traffic you have the better your chances are at gaining a customer. While being ranked number one will generate traffic, the main thing you should look at is follow through.

What is follow through?
Basically it [...]

Web Entrepreneurial Tips and Resources

larry — Wed, 23 Jan 2008 00:00:00 +0100

We get asked all the time for web entrepreneurial tips and resources. We hear it so often that it seems we should include a section in our newsletter called "Web Entrepreneurial Tips and Resources". Soooooo, we will, be on the look out for them!

Of course there are jillions (technical term for a bunch) of resources on the web, some free and some not so free - some accurate and some not so accurate, where one can research and understand "what's going on". Well [...]

Guerilla Marketing Via Forum Posts

steven — Mon, 14 Jan 2008 00:00:00 +0100

Are you taking advantage of the internet's FREE marketing potential? There are likely vibrant community forums (with large national readerships) for the interest your business serves. Those communities are made up of lively participants WHO YOU NEED AS YOUR CUSTOMERS.

What b [...]

Links And Your Search Engine Placement

steven — Mon, 14 Jan 2008 00:00:00 +0100

OK, here's the boiled-down skinny on having folks link to your site:

One of the best ways (and FREE) to rise in search engine results is to have folks with high site ranks linking to you. It's like they're vouching for you saying "oh yeah, him ... he's with me.&quo [...]

Guerilla Marketing using Flickr.com

steven — Mon, 14 Jan 2008 00:00:00 +0100

Here's a youtube video that talks a bit about the FREE marketing you can leverage for your company. Warning: the guy in the video is either a Ben Stein fan or is about to fall asleep. At any rate, if you're a first timer to Flickr, this is an informative video for brainstorming how you can use Flick [...]

What Are Your Customers Searching For?

larry — Mon, 14 Jan 2008 00:00:00 +0100

Developing and evolving your keyword search term list is one of the most fundamental things you should do to drive traffic to your site.

Brainstorming with your staff and business associates is a good place to start. Knowing your industry, customers, language/terminologies, and cultures are initial enablers to building an initial keyword search list.

There are also professional research tools such as WordTracker and Trellian which provide leading keyword [...]

The Online Retail Bar Has Been Raised

larry — Mon, 14 Jan 2008 00:00:00 +0100

The year end retail numbers are being reported and US online spending during the 2007 holiday season (November and December) totaled $29.2 billion, roughly an 18.5% increase over 2006.

An 18.5% growth is a noticeable drop-off from the prior year's 25% rate and is the lowest online holiday sales growth rate since 2003. It's now clear that retail e-commerce reached an important modulation point in 2003 when increased spending by existing online buyers replaced new on [...]

MySpace: Not Just For Teens

steven — Mon, 14 Jan 2008 00:00:00 +0100

So, you've heard your niece jabbering on about MySpace ... you may have even set up an account to browse. But have you ever considered the marketing potential of a MySpace page?

If you are selling products or services, MySpace can be a priceless, clever, FREE avenue f [...]