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Mar 02
2008
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If you answered by saying getting my site ranked number one, you are not alone.
I would be willing to bet that most of us would answer it the same way. Is that wrong?
No, but I think people need to look at the bigger picture.
You want traffic, the more traffic you have the better your chances are at gaining a customer. While being ranked number one will generate traffic, the main thing you should look at is follow through.
What is follow through?
Basically it is the percentage of your traffic that went to another page on your site. If you had 100 hits and only 2% went to another page then you have a problem. That means that 98 people probably went to another site. You need to find out why and correct it.
I like to make things simple, so look at it this way. You have a store and 100 people walk in and then immediately walk out. The stats show 100 people came in, but what have you gained? Absolutely nothing.
Why do you think people ask if they can help you find something, they do not want you to leave.
SEO is not just about getting your site ranked high, it is about getting people to your site and keeping them there.