NMT - Web Sites, Software Development and Graphic Design in Huntsville, Alabama

Are you taking advantage of the internet's FREE marketing potential? There are likely vibrant community forums (with large national readerships) for the interest your business serves. Those communities are made up of lively participants WHO YOU NEED AS YOUR CUSTOMERS.

What better way to let them know about your products / website than to post a bit about it on that forum? Well ... here's where a bit of ingenuity comes in:

If you heard how great a business is from the business owner (think: used car salesman in plaid pants yelling into badly-produced local commercial) - you will will likely pay little attention.

However, if you hear from a satisfied customer who posts on the forum you are reading often, well that's another story.

Tips for Guerilla Marketing via Forum sites:

NEVER sign up and post about your site immediately if you want to be believable. Most sites indicate how many posts you have made as a member so ... again with the credibility factor ... if it looks like you are a first time poster and you post a glorious post about your business and include a link to your site - few folks will bite. DO join the group, browse the forum and make some posts about things you know/care about. Then - make your move. Seems like a lot of work, I know but it's marketing via 3rd party testimonial which is powerful stuff. Plus, if you're on a high-traffic forum, you may get 1000s of hits from that one post.

DO use a different name and email address that username "jimswidgetworld" and email jim@jimsbigwidgetworld.com - Common sense, sure, but we see it all the time and it's inneffective and insulting.

OK, now you're off to search google for "insert industry name here - forum" - SJ