Blog Entries for Larry Stolz

Web Entrepreneurial Tips and Resources

larry — Wed, 23 Jan 2008 00:00:00 +0100

We get asked all the time for web entrepreneurial tips and resources. We hear it so often that it seems we should include a section in our newsletter called "Web Entrepreneurial Tips and Resources". Soooooo, we will, be on the look out for them!

Of course there are jillions (technical term for a bunch) of resources on the web, some free and some not so free - some accurate and some not so accurate, where one can research and understand "what's going on". Well [...]

What Are Your Customers Searching For?

larry — Mon, 14 Jan 2008 00:00:00 +0100

Developing and evolving your keyword search term list is one of the most fundamental things you should do to drive traffic to your site.

Brainstorming with your staff and business associates is a good place to start. Knowing your industry, customers, language/terminologies, and cultures are initial enablers to building an initial keyword search list.

There are also professional research tools such as WordTracker and Trellian which provide leading keyword [...]

The Online Retail Bar Has Been Raised

larry — Mon, 14 Jan 2008 00:00:00 +0100

The year end retail numbers are being reported and US online spending during the 2007 holiday season (November and December) totaled $29.2 billion, roughly an 18.5% increase over 2006.

An 18.5% growth is a noticeable drop-off from the prior year's 25% rate and is the lowest online holiday sales growth rate since 2003. It's now clear that retail e-commerce reached an important modulation point in 2003 when increased spending by existing online buyers replaced new on [...]