Huntsville Web Design & Online Marketing by NMT

So, you've heard your niece jabbering on about MySpace ... you may have even set up an account to browse. But have you ever considered the marketing potential of a MySpace page?

If you are selling products or services, MySpace can be a priceless, clever, FREE avenue for direct marketing. Imagine being able to search for through a HUGE community of folks - sorted by their interests and location - then send them a message to visit your MySpace profile (which should, of course, have great art, prominent links and teasers to your official web site)

This is shy banner advertising's outgoing little brother. Sure it's a bit time intensive, but hey ... it's FREE.

Go See Clark's MySpace Profile for a few ideas on leveraging Social Networking sites for your business.

MySpace Tips:

OF COURSE ... MySpace is all about "adding friends" - after you search for and find friends, a little courtesy and common sense goes a long way.

DO: search by interests, groups, hometowns to identify potential customers and add them as "friends"

DON'T: "add" mass amounts of random friends - unless you have a completely random products that is of interest to everyone (some revolutionary toothbrush or something) However, most businesses have more niche products and services and you'll do better to identify the most likely friends - who will see your "friend request" as usefull rather than bothersome.

DO:  FOLLOW UP: A quick personal message to your new friend after he/she adds you will really improve the likelihood they visit your profile, see your wonderful marketing message etc ... and click through to your web site.

At the end of the day, MySpace can be used as a brand-building and advertising vehicle - with potential exposure to mass, targeted customers. However, a personal touch is crucial as you are competing with millions of others on MySpace. 

Clark (See above) sends notes like this to friend s after they "add" him.

"Dearest batterman1976, I found you here and saw that you LOVE Yankee baseball. Well, I wrote a book I think you'll love as well. It's a sales book based on baseball's winningest strategies and it's called "The Perfect Pitch." I'd be pleased if you'd visit my profile and give it a look. Thanks! - Clark"

Of course it takes a minute to paste the comment / message in but ... the likelihood of that friend visiting Clark's site has gone up exponentially from a day ago when all they did was click "OK" to add him as their friend. 

- SJ