Huntsville Web Design & Online Marketing by NMT

Here's a quick case study in appropriate market-driven design decisions:

• You see a business opportunity selling women's dresses. Noone in town is filling that niche. It's gold!
• Now here's a little background on you: You are an all-business man. You like hunting. I mean, really, you like hunting a lot.
• Now it's time to create an atmosphere in your store that makes non-hunting, dress-wearing women want to come in, shop, try on clothes.

Would you bring in your best Cabella's folding camp chairs? Deer heads on the wall? Maybe some camo wallpaper?

I mean, afterall, it is YOUR STORE.

Of course not.

This is where the web gets weird.

Since websites are a new, uncomfortable thing for many folks, lots of people forget that their sites should be built to create an atmosphere for their CUSTOMERS. Not for themselves.

SO while you love, I mean, really love the color "baby blue" and ... maybe Barbie collectibles, please allow your designers & marketing professionals the benefit of experience when they suggest that your new body armor site design should be informed more by appealing to the tastes of your target market than by any of your (or your immediate family's) preferrences.

This mentality also applies to the ever-present tendency to ask your designer to "make our logo bigger" What do you want your users to do? Go to the site and be dumbfounded by the sheer size and grandeur of the logo you paid your nephew to create in MS Word? No, let's be careful to identify the actions you want your users to take - while making sure to reinforce your branding in TASTEFUL, thoughtful ways.

Here's something everyone should watch before tackling a website redewsign alongside their designer. Watch now >>

OK, off to use client-demanded cursive fonts, smiley icons and easter-egg hues on my next Ultimate Fighter site ... - Steven